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Solidarity Center

Social Innovator Weaves Together Benefits for Bangladesh Garment Workers

Dan Schiff
Feb 3, 2017 · 5 min read

By Dan Schiff

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APON founder Saif Rashid (foreground)

Saif Rashid believes that, given the right market opportunities, millions of Bangladeshis can lift themselves up financially. With his innovative new model APON, Saif is empowering the workers of Bangladesh’s ready-made garment manufacturing industry to increase their disposable income and build better, healthier lives.

According to Clean Clothes Campaign, only China is ahead of Bangladesh in supplying garments to the world market; Bangladesh exported about $20 billion worth of garments in 2013, representing 80% of its exports. As industry observers have pointed out, the country’s economy has come to rely on exporting low-price apparel to a world full of consumers hooked on “fast fashion.”

80% of the 4.2 million ready-made garment (RMG) sector workers in Bangladesh are women — too many of whom struggle to support their families even with full-time work due to chronically low factory wages.

How does this work exactly?

APON sets up and independently manages the shop inside an RMG factory, selling packaged food, hygienic products and other disposables to the employees at a slight discount — about 8% to 10% below market retail. Each purchase from the shop earns a worker points that accumulate on her APON account. For every 100 Bangladeshi taka (about $1.25) spent, the worker earns 1 APON point. With 200 points, the worker gains access to APON’s zero-cash health coverage, allowing her to get free medical diagnoses and prescriptions from a doctor.

As a veteran of corporate engagement at CARE Bangladesh and a serial social entrepreneur, Saif sought a scalable approach to support the RMG sector without relying on donations or grants. The APON shops allow workers to increase their disposable income by saving on goods they already buy. At the same time, they gain access to reliable health care services and other well-being benefits, perhaps for the first time in their lives.

“We don’t need funding from the factory for the health of the workers, [or] funding from the buyer to finance the health, which was always a struggle to get,” Saif says. “Now, workers can generate their own health finance.”

Maintaining Financial Sustainability Along The Value Chain

Almost four years after the devastating Rana Plaza garment factory collapse near the capital of Dhaka, Bangladeshi RMG workers still don’t see the industry prioritizing their safety and livelihoods. In December, workers went on strike to protest the $68 minimum monthly wage, which has not increased since 2013, among other alleged violations of their labor rights by factories and the government.

Saif says many RMG workers labor for 12 or 13 hours daily just to earn enough to survive in Dhaka, where the cost of living is increasing rapidly.

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Inside an APON shop

Before he launched APON, Saif led JITA, a door-to-door sales program through which rural women are trained to sell fast-moving consumer goods (FMCG) in their villages.

JITA has been successful in large part because it provides FMCG companies a last-mile distribution network for their products in rural Bangladesh. Saif now is using the leverage gained with the FMCG companies to negotiate lower wholesale prices for products sold in APON shops. Saif hopes the resulting higher margin will make APON financially sustainable.

“With a high margin, we can have a well-being scheme for the workers, we can give a discount directly, which will increase their disposable income. And factories can get benefits because this scheme might help them in terms of reducing the turnover of the workers,” Saif says.

Beyond medical coverage, he hopes to add other benefits to the APON well-being scheme, such as subsidized education for children and even family entertainment options.

Another Bangladeshi Ashoka Fellow, Suraiya Haque of Phulki, has worked for years to effect irreversible change in the country’s garment factories, by ensuring that they offer childcare facilities to their workers as a standard of practice.

A decade from now, Saif hopes that the APON model will have achieved a similar level of system change and become the norm in Bangladesh’s garment factories — a standard benefit through which workers realize a better life for themselves and their families.

— — — -

Saif Rashid was elected an Ashoka Fellow in 2015 and is part of Fabric of Change, a partnership between Ashoka and C&A Foundation, that recognizes APON for its potential to shape a more equitable global apparel value chain.

Dan Schiff is Ashoka’s Global Engagement Manager for Fabric of Change. He can be reached at Join the conversation on Twitter using #FabricOfChange


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