Change Research by the Numbers: A Post-2018 Election Update
Published in
2 min readNov 9, 2018
In 2018, Change Research has…
- Worked with over 200 clients on more than 500 polls, at an average cost of $4,100 per poll
- Analyzed responses from 800,000+ likely voters across the U.S.
- Conducted polls for clients in 36 states (in addition to our nationwide polls)
- Collectively saved our clients $8.2 million* and more than 1,250 days* — that’s 3.4 years — of time spent waiting for poll results as compared to traditional phone pollsters
- Worked directly with over 60 candidates to bring them accurate and affordable data
- Asked an average of 27 questions per poll
We work with diverse candidates who are part of the oncoming Democratic wave.
- 77% of our client are first-time candidates
- 65% of our clients are running for office
- 86% of our candidates are running for state or local office
- 45% of our candidates are women
- 25% of our candidates are people of color
We poll across the country and in battleground and swing states. Since April, Change Research has conducted…
- 70+ polls in North Carolina
- 50+ polls in Oklahoma
- 30+ polls in Tennessee
- 25+ polls in Florida
- 20+ polls in California
- 15+ polls in Arizona
- 15+ polls in Colorado
- 15+ polls in New York
- 10+ polls in Texas
*Assumes each phone poll costs approx. $30,000 and takes a week to field.