Change Research by the Numbers: A Post-2018 Election Update

In 2018, Change Research has…

• Worked with over 200 clients on more than 500 polls, at an average cost of $4,100 per poll
• Analyzed responses from 800,000+ likely voters across the U.S.
• Conducted polls for clients in 36 states (in addition to our nationwide polls)
• Collectively saved our clients $8.2 million* and more than 1,250 days* — that’s 3.4 years — of time spent waiting for poll results as compared to traditional phone pollsters
• Worked directly with over 60 candidates to bring them accurate and affordable data
• Asked an average of 27 questions per poll

We work with diverse candidates who are part of the oncoming Democratic wave.

• 77% of our client are first-time candidates
• 65% of our clients are running for office
• 86% of our candidates are running for state or local office
• 45% of our candidates are women
• 25% of our candidates are people of color

We poll across the country and in battleground and swing states. Since April, Change Research has conducted…

• 70+ polls in North Carolina
• 50+ polls in Oklahoma
• 30+ polls in Tennessee
• 25+ polls in Florida
• 20+ polls in California
• 15+ polls in Arizona
• 15+ polls in Colorado
• 15+ polls in New York
• 10+ polls in Texas

*Assumes each phone poll costs approx. $30,000 and takes a week to field.