My Simple Four-Word Job Description

@RobertUCraven
Findaway Adventures Field Notes
5 min readJun 10, 2016

--

It may look simple, but I when venture outside of these my team suffers.

The plaque above sits on a shelf in my office and I look at it and absorb it everyday! Sort of like the Notre Dame sign that the football players tap on the way out to the field — it is my way of reminding myself how I can be of best use to the company. It’s a four-word job description that reads

Inspire. Vision. Align. Coach

That’s how I aspire to spend my days here at MegaFood. Let’s break them down:

INSPIRE — The company looks to me for energy & inspiration. It is my job to stay inspired by what we are doing here at MegaFood and to make sure the company (along with our customers and stakeholders) knows just how much I love our mission and my job. If I am doing it well then the entire company will benefit. If my energy is down, then that can trickle throughout the company. If I am tired from a long trip or angry due to some disappointment then the folks around me can pick up that vibe and spread it like the common cold. The key is that if I can stay above the line in very tough situations — keeping everyone focused on the bigger picture — we can weather any storm.

VISION — It is my job to make sure that the company knows what it is we do and where we are headed. At MegaFood we like to say that we are in the business of improving lives by staying true to the intention of food — we do…

--

--

Findaway Adventures Field Notes
Findaway Adventures Field Notes

Published in Findaway Adventures Field Notes

This blog serves as the publishing home for Findaway Adventures. Here I'll share what I discover: from deep insights gathered through readings or conversations with other CEOs who are doing amazing things, to practical tips and advice.

@RobertUCraven
@RobertUCraven

Written by @RobertUCraven

Robert is the founder of ScalePassion and the Managing Partner of Findaway Adventures. He has served as CEO of MegaFood, NewOrganics and Garden of Life.