A Bizarre Way to Success— The Case of Mr. Rent

What can we learn from the business of doing nothing.

Photo by JOSHUA COLEMAN from Unsplash

A man named Shoji Morimoto has become a celebrity in Japan for the most unusual job: doing nothing.

Yes, you read it right.

It all started with a simple tweet back in 2018:

“I offer myself for rent, as a…



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Pavle Marinkovic

Pavle Marinkovic

Audio Branding Consultant, Psychologist, and Content Creator (7x Top Writer). Join my newsletter > https://soundawareness.substack.com/