How to Be a Catalyst For Change

Photo by Ross Findon on Unsplash

Recently, I read The Catalyst: How to Change Anyone’s Mind by Jonah Berger.

The book includes examples from different viewpoints, including a marketing perspective, a leader wanting to change an organization, a hostage negotiator, and a non-profit wanting to change the world.

I was delighted to see that there was even a section on getting teens to stop smoking and changing the minds…