How to Be a Catalyst For Change

Photo by Ross Findon on Unsplash

Recently, I read The Catalyst: How to Change Anyone’s Mind by Jonah Berger.

The book includes examples from different viewpoints, including a marketing perspective, a leader wanting to change an organization, a hostage negotiator, and a non-profit wanting to change the world.

I was delighted to see that there was even a section on getting teens to stop smoking and changing the minds…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Cathy Taughinbaugh

Cathy Taughinbaugh

Parent Coach and Author of The Compassion Antidote: A Path to Change for You and Your Child Struggling with Substance Use. Learn more: www.cathytaughinbaugh.com