Mastering Marketing: Sell the Faster Horse, not the Car

Your brand is your ace in the hole.

Photo by Obi Onyeador on Unsplash

Henry Ford was one of the most successful and influential businessmen of all time. He founded Ford Motor Company in 1903 and popularized the use of the production line. Those Ford cars and trucks you see on the road? Those are all long term results of his work.

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