The Most Surprising Thing About Habits — A Cue and a Reward, on Their Own, Isn’t Enough for a New Habit To Last
Craving is a force that spins the habit loop.
Without a craving, a habit melts as quickly as ice.
It is very important to understand the neurological formation of habits in your brain, in order to make your change journey successful.
The craving brain
Craving is what sustains the wheel of the cue, response, and reward — the habit loop.
Habits create a neurological craving.
Most of the time, these cravings emerge so gradually that we’re not really aware they exist, so we’re often blind to their influence.
A monkey called Julio was very instrumental in helping us understand how craving happens in our brain, and its role in spinning the habit loop.
Julio and the role of cravings
Julio participated in a research speer headed by Wolfram Schultz.
Shultz cued the monkey by showing it a shape on a computer screen.
The monkey was required to press a lever whenever the shape was shown. This was followed by blackberry juice — the reward
