Member-only story
The Paradox of Choice: How More Options Are Making You Miserable (And How to Fix It)
Get Clear on What You Want and Commit to it
We’re spoilt for choice in today’s world.
Wanna date? Download a dating app and meet potential mates wherever you want.
Wanna watch a movie? Go on Netflix and browse their catalog
Hungry? See every restaurant in your city on a delivery app of your choice.
All these different options were supposed to make you (and I) better off as a species…
… But that’s not quite what happened.
More options have made us worse off.
They’ve made it harder to make a decision.
It causes paralysis, which results in procrastination about important decisions.
When we make a decision, we’re left questioning whether it was optimal.
I’ve struggled with this for a long time…
10 years, it kept me single (or 5 — depending on who you ask).
I’d meet someone and question whether I’ve settled.
It wasn’t until I got clear about what I wanted and committed to making it happen that I was set free from the chains of “too much choice.”

