Why I’m Finally Quitting Two Major Behemoths

So long Target and Amazon

Christine Denker
Change Your Mind Change Your Life
3 min readDec 29, 2023

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Photo by Wicked Monday on Unsplash

As I’m coming down off the high of the holiday season and the reality of all those purchases is hitting me, I decided to take a good hard look at how I’ve been spending my money.

It made me want to throw up.

I calculated what I spent at Target over the last three months between shopping for holiday gifts, birthday gifts, and groceries and the average was $645 each month. I did the same for Amazon and the average was $282.

Between these two retailers, I handed over $927 on average each month.

I basically said, “Here, take 21% of my paycheck.”

And I didn’t bat an eye. I willingly did it.

Now I’m asking myself, “Why?!”

I know the numbers are inflated, because I included all the holiday gift and grocery shopping. I’m sure if I averaged the rest of the year the amount would be significantly lower, but seeing these numbers were enough for me to give myself a challenge in 2024.

I Quit!

I can’t keep handing over my hard earned money to these two behemoths, but I need a plan of action. So here it is:

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Christine Denker
Change Your Mind Change Your Life

Podcaster, Writer, Adventure Seeker, and Educator. Always pursuing my true North.