Introducing OnMail, the first Permission-Based Email Service

The future of email is here, invented by Edison

Medium-Reader
Changing Communications
5 min readApr 7, 2020

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Email is over 20 years old and it remains the most ubiquitous communication tool available. It has evolved to become the modern vault of everyone’s online identity. This is amazing considering that in all likelihood, the first profile of any sort you had online was your email address. In this way, email also acts as your digital memory. With a few taps, you’re transported from one chapter of your life to another. From an email you shot off today, to a housewarming invitation you received last year, to the first email your grandma sent a decade ago. But more than a digital memory, email is where everything in your life gets done.

As much as people like to complain about email, it’s where things happen. It’s where you’re able to handle everything from travel to movie tickets, bill payments to business deals, from familial messages to newsletters. So much of our life lives in email.

Despite all the different disruptors that have emerged over the years to kill it, email is also still the backbone of corporate life. It’s where people make deals, build connections, and get answers. It is what consumers save as proof of the written word, hoping to find the records when they need it. Email has always been more than just email, but despite this magic, it’s not perfect by any means. Over the years, it’s lost its way.

It’s 2020, and the email services we’ve known and loved don’t seem to be cutting it anymore. Yes, your favorite services update their systems and bring you one cool new feature or another, but is that really enough? It sure doesn’t feel like it.

Email is broken. You can tell because all of us adults in America spend over 5 hours a day in our overflowing inboxes. It’s obvious from the secret tracking pixels that come hidden in so many of these innocuous-looking messages, and from the way people groan when email comes up in conversation. Email is a time-saving tool turned time sink. People have, quite simply, lost control of their inboxes.

To search for anything, you need to pop in some complex syntax that often misses the key things you’re looking for. Meanwhile, targeted ads make themselves comfortable in your inbox, and your privacy is disregarded so companies can make a quick buck. To send a large attachment, you might even have to break up your files into pieces and multiple messages, not only inconvenient but also a waste of your time.

You tell someone your email address, and they bombard your address with a deluge of messages. You provide it to a company and before you know it, your inbox looks more like a shopping catalog than an email account. Yes you can block them, or if they’re a company you can unsubscribe, but that doesn’t happen until they’ve clogged your inbox with invasive messages taking up valuable space and time. With many of these invasive messages come secret tracking pixels, commonly known as read receipts. Through these pixels, the sender is able to tell when, where, and for how long you opened their messages.

Email was designed for an era before spam became the norm. AOL Mail launched in 1993, Hotmail launched in 1996, Yahoo Mail in 1997, and Gmail in 2004. These were years before people could predict what the email landscape would look like today before people realized that the majority of inboxes would be filled with time clogging spam.

We’ve spent years learning the ins and outs of essential email issues with the Edison Mail app. This is how we know that an app can only do so much when the issues are with the email services themselves. So we’re here to go deeper into the problem, because we know we can make email better. Here’s how we’re going to do it.

Introducing OnMail.

OnMail, is a brand new email service created by our team at Edison aimed at offering a modern and truly effective solution to the problem of your email being out of your control. Because all of us are on mail.

OnMail is the only email service designed for the way you live your life today in 2020. It offers the first-of-its-kind Permission-Control feature invented by Edison to ensure that your inbox is your inbox. You get to decide who comes in, and who gets your attention. We stop spam before it enters your inbox so your inbox stays clean. As with our Edison Mail apps, we block all read receipts without degrading your email experience, and you won’t see a targeted ad lurking in your inbox.

OnMail’s Search capabilities are built from the ground up to work with email. You’re able to search email the way you do naturally instead of trying to remember exact keywords. Search shouldn’t have to be complex to work, so Edison fixed that for you.

Our team behind Edison Mail is uniquely poised to fix the issues surrounding email. We know email because we’ve been in the email game for years now. We’re not coming in to fix email without any prior experience with its development. We have the experience and know-how. From overflowing inboxes to invasive read receipts, we’ve spent years fixing people’s email problems, and we’re excited to do it again.

So join the email revolution. Sign up now to claim your spot, and experience the future of email.

Follow us on @getonmail to get the latest news.

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