Business Books You Should Read
No matter what your business goals, we have the book for you
“Learning is not attained by chance; it must be sought for with ardor and attended to with diligence.” ―Abigail Adams
In other words, talent and luck may happen by chance, but learning is a lifelong skill that will lead you to success. You can learn from leadership, colleagues, first-hand experiences, and last but certainly not least, books. Business books contain a wealth of knowledge to help you grow and meet your goals. Whether you’re interested in meeting new goals or growing your interpersonal skills, we have the books for you:
If you want perspective on running a prosperous business, read: Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins.
The author’s experience
Jim Collins is a student and teacher of what makes great companies tick, and a Socratic advisor to leaders in the business and social sectors. Having invested more than a quarter century in rigorous research, he has authored or coauthored six books that have sold in total more than 10 million copies worldwide.
What you’ll learn
“Good to Great” explores how good organizations can be turned into ones that produce great, sustained results. With his 21-person research team, Collins read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The group investigates and shares what is at the heart of the most successful companies and their stellar successes.
If you want to be more productive, read: The 7 Habits of Highly Effective People by Stephen R. Covey.
The author’s experience
Stephen R. Covey is a renowned leadership authority, family expert, teacher, and organizational consultant. He was also named one of TIME Magazine’s 25 Most Influential Americans. Dr. Covey holds the Jon M. Huntsman Presidential Chair in Leadership at the Huntsman School of Business at Utah State University.
What you’ll learn
In this book, a holistic, integrated, principle-centered approach is presented for solving your personal and professional problems. With penetrating insights and pointed anecdotes, you receive a step-by-step pathway for living with fairness, integrity, service, and human dignity — principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.
If you want to increase sales, read: Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli.
The authors’ experiences
As the VP of Marketing at BombBomb, Ethan Beaute’s collected and told personal video success stories in hundreds of blog posts, in dozens of webinars, podcasts, and stage presentations, and in countless conversations. He’s the co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience and the host of The Customer Experience Podcast.
Steve Pacinelli is BombBomb’s Chief Marketing Officer. Steve has served as a Sales Manager, a Vice President of Events, and the National Speaker for Realtor.com, delivering presentations to more than 1,000 audiences. He’s been a featured speaker at conferences by RE/MAX, Keller Williams, Inman News, and others. He’s traveled more than one million miles and delivered as many as 120 speaking engagements a year. He has been recognized for 2010’s Most Innovative Blog from Inman News, and was named a Top 20 Social Influencer in Real Estate in 2016, 2017, and 2018 in the Swanpoel Report.
What you’ll learn
Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos — and when to replace some of your plain, typed-out communication with webcam and smartphone recordings.
What business books are on your list?
