Why does USERS ANALYTICS matter?

Businesses pay a very heavy price for losing or not converting leads or even losing the ones already converted. There are many reasons why we face conversion issues on our websites or applications. These reasons are: technical flaws, confusing applications, no support for the users and so on …

It’s obvious that solving those issues is important, but generally we don’t know that we have all the necessary to start addressing the issues, and we start looking for a solution somewhere else. This implies extra cost or work.

However, the problem could have been easily identified and addressed if we were tracking and analyzing your users behavior.

How to gather users analytics and how it can help you converting leads and stop losing them.

Two simple ways to get accurate information on users

Analyzing first time visitors or users behavior help to measure our website or application weaknesses and strengths. All the issues encountered on our website or application can be captured in the data. The only thing we need to do is to implement users analytics tool to gather metrics and then analyze.

Checking every day our analytics dashboards or setting up google analytics for daily email inform us about which pages have been more visited by users, how many time they have spent on the pages and at which stage of leads conversion cycle they have abandoned the website or web application.

Adding a feedback loop to get feedback from users help us get accurate information about whatever they have encountered while using our product. This checking help to know exactly at which stage it is important to take prompt measures to deal with abandonment rate at this stage.

How to use efficiently analytics

Analytics tools provide a lots of information about users. It may be confusing and distract us from the essential. So the best way to use those data is to define goals, then focus on the most important data.

Once we collected relevant data and made accurate analysis, we can start implementing solutions. However, no solution could be effective without users segmentation. It will be a mistake to try solving all our users issues taking the same approach. Here, effectiveness requires to deal with them on an individual basis. Hence the importance of segmentation. Segmentation helps provide the right content, help and service for the right person.

Depending on what we are offering, our segmentation can be based on:

• Geographic information: where they are coming from
• Psychographic information : their lifestyle, their interests, personalities, values, attitudes, common activities,
• Behavioral information : age, gender, race, occupation, family size, religion, language, culture, income etc.

Using these information it is easy to direct our users for an effective use of your website or application.

Increasing users conversion rate requires users analytics and segmentation. This is where Chaperone can lend a helping hand! Apart from helping you create interactives guides for your website or application and make it easy for your users, it also provide you users analytics for a good segmentation.