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Charged Tech

Apple just told the world it has no idea who the Mac is for

The “future” — or a dumb gimmick?
Do you want the Pro, the Pro or the Pro? Which one is for Pros? I’m confused.

“Watching someone DJ with the top of a keyboard was just embarrassing, doubly so from the company that makes the iPad and as recently as this year’s WWDC showed off its ability to be used by blind people.”

The size of the MacBook is perhaps the most compelling component.

“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?”
Tim Cook, talking about the iPad Pro

Courage (via Twitter)

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Owen Williams

Fascinated by how code and design is shaping the world. I write about the why behind tech news. Design Manager in Tech. https://twitter.com/ow