How This Designer Made $100,000 in 6 Days
Welcome to the internet
Traf is a designer who has made over $100,000 in six days from selling iPhone icons. A process which, as he admits, barely took him two hours.
The right place, at the right time
On September 16th, Apple officially released iOS 14, opening an entirely new world of home screen customizations to millions of iPhone users. Just five days later, designer Traf went on Twitter to share a picture of his home screen setup, and, it instantly caught the attention of plenty of Apple fans.
Apple enthusiasts turned out to be quite excited to play around with all the new iOS upgrades, especially app-icons. And they were soon all over the internet sharing pictures of their home screen setups — a social media trend that was previously almost exclusive to Android users.
Traf was quick to notice all the hype around custom icons and to the initial response that his own design had received. So he acted on his impulse and decided to package his icon-set and offer it at a $28 price tag on his website. According to Traf, the entire process took less than two hours.
The power of an organic shoutout
Luckily for him, his icon-tweet ended up with hundreds of retweets, thousands of likes, and over a hundred thousand impressions, within a day. “The day after that, almost a million,” he says.
And here’s the best part: just a couple of days later, something completely unexpected happened. Traf’s icon-set got featured in one of MKBHD’s videos.
If you don’t know Marques (or MKBHD), he’s quite famous in the YouTube tech-community, he’s almost as big as it gets, and, also, my personal favorite. Anyway, Marques used Traf’s icons in his video to create one of his own home-screen layouts and left a link to Traf’s website in case anyone was interested.
In simple words, Marques introduced Traf’s icon-set to his audience of millions of viewers. For Traf, it was a shout-out of a lifetime. “The next thing I knew,” writes Traf, “I was making $28 what felt like every 28 seconds.” He eventually had to turn his smartphone notifications off.
Finally, six days after his initial tweet, the icon-designer had already managed over $100,000. That’s six figures in six days. “The right content, posted at the right time, can create unimaginable results,” writes Traf. And he’s not done yet, as he’s just about to touch $300,000 at the time of this writing.
What’s the quickest money you’ve ever made?