6MO Report (Part 2): Who Won the Playlist Add Awards on 4 DSPs
In Part 2 of our new 6MO: Breakthrough Artists report, we take a fresh look at the big playlist trends dominating four major streaming platforms from January to December 2019.
Today’s measures of success on music streaming platforms come down to stream counts and followers — and for obvious reasons — but the primary movers in this regard are playlists. The more playlists a track gets added to (theoretically) the more streams and (hopefully) the more followers for the artist.
Importantly, the more playlists a track gets added to, i.e., the more playlist adds a track gets, the more significant the curatorial groundswell surrounding that track, editorial or otherwise. That’s because both editors and everyday listeners alike are making the active choice to add that particular track to their playlists, thus influencing the behavior of other listeners: a potential chain reaction of streams.
To us, looking at first-time playlist adds in Part 2 of our new 6MO report was super important, because it ruled out the possibility of tracks being added and removed from the same playlist multiple times, and it also (theoretically) privileged artists being added to playlists for the first time — a potential proxy for finding breakthrough artists.
So, who were some of the most added artists of H2 2019 on Apple Music, Deezer, Amazon Music, and Spotify?
We invite you to check out our new 6MO: Breakthrough Artists report here.
