A Music Streaming Guide to Curators and Their Playlists
Everything you need to know about the biggest playlist curators on Spotify, Apple Music, and more.
Curators are the sometimes mysterious movers and doers of the streaming world. They determine what’s hot, what’s not, and what might have a shot — and all with a playlist.
It might not be a surprise to anyone that Apple and Spotify are themselves the biggest curators in the streaming world — after all, they control their own DSPs. But let’s start with the green giant, Spotify, which, according to our database of the most user-relevant playlists and curators, has a whopping 270K+ curators, 1.1M+ playlists, and 8.6K+ self-curated playlists, the latter boasting a staggering 1.3B+ followers.
How does that work, if Spotify’s total user count is something like 250M, counting both premium and ad-based users? Well, listeners must like Spotify playlists enough to follow tons of them.
Meanwhile, on the other side of the ring….
