How to Book a Tour Using Streaming Data: Part 2
Going on the road is absolutely out of the question right now, but you can still bone up on strategy so you know exactly what to do once it’s safe for everyone out there.
You’ve already started routing your tour using streaming data, so it’s time to fill up those support slots.
Pretend you’re the English Indie Pop duo The xx. One thing’s for sure: You need some acts to bring on the road with you. So, where could you start, from a data perspective?
First, set your goals. You’re looking for a few emerging acts to reach out to that have a similar, but different, sound; a partially-common, but not too common, audience (to boost ticket sales and reach); and availability to tour Europe — and potentially beyond — later this year.
Second, take stock of how you’re doing in relation to other similarly performing and similarly sounding artists. At present, you have 3.3M Spotify Followers and 4.4M Monthly Listeners (MLs). Looking at our Neighboring Artists tool, MC G15 has about as many Followers as you but less MLs (3.7M). However, the genre match probably isn’t great since he’s Funk Carioca/Brazilian Electronica.
Looking at MLs instead of Followers, Pink Sweat$ has the same count of the former but a lower Follower count, which could actually be a good option for you, because it suggests that he has some amount of buzz behind him but not as big of a fanbase. Pink Sweat$ may be a bit more R&B-forward, but that could make for a pretty cool pairing — especially when it comes to stretching your audience reach.
