How to Route a Tour Using Streaming Data: Part 1
With a world of geo-specific streaming data at your disposal, picking the optimal tour route has never been easier.
Let’s say you’re working with an artist who’s just about to release new music. Following the typical release cycle, the next step would be to plan out a tour to promote their new music (these days, music is really the marketing driver for revenue-generating tours and not the other way around, but that just makes tour optimization all the more important). Where do you start?
When it comes to booking tours, there are so many variables to contend with, from venues having shows already booked on the dates you want, to an outrageous distance between cities in a country as vast as the US, to mechanical failures, flight delays, theft, and so much more. That’s why the most important thing to remember is that streaming and social data will only help you better optimize your tour routing; nothing beats real-world experience when it comes to the live space.
So, let’s pretend you’re Spanish Garage Rock four-piece Hinds, who we know are releasing a new album in April. If you’re looking to tour the US, what’s your most comprehensive data source, geographically speaking? Clicking on the Audience tab on your Chartmetric profile, it looks like Spotify is, so that’s a pretty good place to start.
