Rhys, Great article and some insightful points. I just finished a book “Chasing Digital” expected to be published in a few months time and cover aggregation theory and platform based strategy extensively – a guide for pre digital incumbents. The thing is though, the next generation will tackle these challenges in a fundamentally different way – distributed and in a token based way. The headline redefinition is trust….. (next book underway on this!)

Let’s stay in touch.