Chat Mention: A New Digital Marketing Paradigm in Tandem with SEO?
Imagine a world where Internet dominance isn’t dictated by search engines alone, where SEO, though vital, isn’t the sole vehicle of digital marketing.
Content-driven products have leveraged SEO for maintaining their long-tail advantage, to continuously amass traffic over extended periods. But what if the way we consume information evolves?
SEO will retain its importance, perhaps become more crucial, but it may cease to be the lone avenue.
An illustrative example I’ve recently encountered involves my usage of ChatGPT’s browser mode. Several websites and creators it referred to were new to me, subtly replacing the traditional keyword search approach. This led me to wonder, with the increasing prevalence of conversational AI or chatbot like ChatGPT, will we see a novel, AI-integrated digital marketing model emerging, standing parallel to SEO?
This inspired my concept of Chat Mention — a potential new wave of marketing, where AI plays a key role in promoting your product or service within user conversations.
If SEO was the marketing model for the search era, what could be its equivalent in the AI conversation era? Could it be ‘Chat Mention’?
Chat Mention is a fresh business model, probably being tinkered with by several companies, though not yet fully established or mature like keyword ads on Google.
I’m keen to explore this, which is why I’ve established this Chat Mention publication. Now, I am thrilled to embark on this journey, and I extend my gratitude that the domain chatmention.com was available to help bring this vision to life.
Here, we’ll delve into topics like Chat Mention, sharing insights, readings, and musings, as we navigate together through this ever-evolving landscape of digital marketing.
