A chatbot training datasets startup marketing journey — part 2
In our previous article, we promised to follow up with updates, results and news about our marketing journey trying to grow the traffic on https://chatbotstrap.io. Here we are !
So what are the news ? what has changed since last week ?
Well, as you probably have noticed, the whole country is in lock-down, everyone (including us of course) is working from home and the news websites, Linkedin, Twitter and other social networks are at 95% dedicated (rightfully) to the covid-19.
Rest assured, this small piece will not be about it. We'll try to give you a break and entertain you with some of our marketing adventures instead.
Last week, we started this journey "from scratch". We installed Matomo, a great opensource analytics platform (where you are in full control of all the collected data). As you may remember from our previous article, the numbers of visit on our platform dedicated to chatbot datasets were not going to make us famous. Put it differently, we were feeling at the bottom of the mountain called "success".
One insight of our analytics tool was that only 1 visit over 200 comes from Google:
That left us with plenty of room for improvement. As a first action, we settled on keywords that we want to master. Keywords that would put us in the first place of a Google search. Thanks (again !) to the keen advices of Vincent Quero, we now have a recipe to tackle this challenge:
- Use the 7 days trial subscription of https://ahrefs.com/ to find the easiest (but still meaningful) keywords. Ahrefs can rate how difficult a given set of keywords is regarding to Google search results.
- Use the chosen keywords in every publication we produce, in the title and the first paragraph.
As a quiz, we would like you to find out which keywords we did opt for. If you discover them correctly, send us a message with your postal address to win a dedicated postal card of Jerome or Daniel at the Mud Day!
Our other marketing actions this week did include:
- A newsletter about the new features of https://chatbotstrap.io (and other news). If you did not receive it, you can subscribe here !
- A few questions answered on Quora and Stackoverflow.
And the results ?
A small (but visible) increase in the number of visitor and a few new conversions:
Our backlog of marketing actions is still full of things to do and the confinement will most probably help us go quicker. In the following article, you can expect to see the impact of a dataset publication on github as well as some more precise numbers with the setup of goals on Matomo.
Keep googling ”chatbot dataset” to see if we appears on the first page and feel free to share any other marketing tips !
PS: Stay healthy and safe (and at home if possible)
