Nissan Israel Sells $380K in First Month of Launching Chatfuel Bot

The Problem

Nissan Israel was receiving hundreds of questions per month through their Messenger inbox. Their team answered these messages manually, resulting in delayed response times. Worst of all, the team wasn’t qualifying these leads because they had no system in place.

In other words, all leads were being treated as equal. A cold lead who was window shopping might get priority over a warm lead who was ready to sign the paperwork today! Their inbox was a leaking sales funnel.

The Solution

In partnership with digital agency Business Pineapple, the car manufacturer built an automated lead qualification system for its Messenger inbox.

People who message their Facebook page are asked:

  1. Which of these models do you like?
  2. Is your mind already set on this model?
  3. What is your phone number and email address?
Chatfuel gauges the user’s buying intent

Based on the answers provided, Chatfuel will determine the lead’s temperature and buying intent. If the lead is ready to buy, Chatfuel tags them as “high priority” and sends their information to the dealership’s CRM. Their sales team will jump in, counter any objections, and close the deal.

The Results

Nissan Israel generated $380,000 by selling ten cars during the first month of launching their Chatfuel experience. Promotion of the campaign was purely organic.

“I played around with many chatbot builders and the key things I like about Chatfuel are its stability and speed. I feel like each message gets delivered when it should without any delays or lags.”
— Dima Kagan, Founder of Business Pineapple

The dealership saw a 10X increase in monthly organic sales from Facebook. Their number of monthly qualified leads coming from Facebook also grew by 3.5X — from ten to thirty-five.

The Recipe

Gallery Card: showcases Nissan models in an interactive photo carousel
User Email/Phone: suggests email/phone listed on user’s FB profile for frictionless, one-click lead capture
Send Email: alerts sales team via email when lead is qualified and ready to buy
  • JSON API: sends lead information (e.g. name, email, car model) to dealership’s CRM

Click here to start building your bot and getting results like Nissan!

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