How to Get Started with Chatbots in 2021

Eugene Smirnov
Botmakers blog
Published in
4 min readJun 4, 2021

Chatbots provide an instant and easier way for visitors to engage with your brand. To become a winner, any online business would be wise to hit the ground running invest in a bot that engages their audience and in turn, acquire clients or creates sales.

If you are starting an agency or planning to add bots to the list of services you offer - do not start from scratch - we’ve already developed 170+ universal sales & marketing bot templates, available for different niches and business profiles. Our favorite and most popular categories are:

See the complete list of templates and categories here: https://botmakers.net/chatbot-templates.

With the variety of communication channels available today, we at Botmakers, focus on the following 👇 platforms and channels.

Facebook Messenger channel

Our templates for Facebook Messenger are designed and built on the platforms like ManyChat, Chatfuel and MobileMonkey.

Facebook Messenger chatbot templates perform especially well for sales, lead generation and contests/promotions. To experience Facebook Messenger bots, follow the links below.

🛒 Sales bot for e-commerce stores

🧲 Lead generation bot for marketing agencies

🏷️ Contest chatbot

Website channel

Website chatbots are free from Facebook and its Policy. In other words, they give freedom to website visitors from signing in with a Facebook account in order to interact with a bot.

For website bot templates, we use Airchat platform - a drag and drop editor which allows you to engage with website visitors, generate leads, schedule meetings, collect payments and more. To see website bots in action, use the links below.

🧲 Lead generation bot for real estate investors

📅 Appointment bot for junk removal services

🏡 Real Estate lead qualification bot

🧩 Engagement bot for pub and bar quizzes

Email channel

ManyChat platform allows sending email notifications to your contact right through the platform. The feature is available on a Pro plan, to see how email notifications work, feel free to test one of our templates.

Combining bots and email is extremely powerful. We, at Botmakers, send emails using Sendgrid. If you want to integrate your Messenger bot with Sendgrid and send emails to your bot subscribers effectively and with high open rates, we’ve got you covered. Take a look at this post to set it up for your bot.

📧 To see how the integration of the Facebook Messenger bot with Sendgrid works, check out this template.

SMS channel

SMS marketing is the perfect communication channel for concise, important information about discounts, purchase confirmations, appointment reminders, abandoned cart reminders or any other information you want to get in front of your audiences’ eyes immediately. 90% of text messages are read within 3 minutes, making SMS the best medium for any time-sensitive messaging.

According to new Facebook rules, you can send as much promotional or non-promotional stuff as you want, in the only first 24 hours of a user opt-in to your messaging. You must keep this in mind otherwise, Facebook can take away some of your privileges if you break the rule and in some cases even ban the whole page.

The magic is - you can send as much promotional or non-promotional stuff as you want via SMS and there is no 24 hours rule.

Currently, ManyChat allows us to connect SMS marketing channel in the following countries: Canada, Great Britain and United States.

We’re currently using SMS campaigns at Botmakers’s bot and it made us 3-5% of total sales for the last few months. On autopilot! 💬 Our bot is made on ManyChat and we use Twilio for SMS marketing. Using Twilio, you can send SMS through your bots around the world.

Instagram channel

Instagram bot templates are coming to Botmakers in August 2021.

Bot Demo Pages

Bot Demo Pages is a Win-Win tool for marketers to pitch bots to clients. The best thing about our templates and, particularly, the Bot Demo Page feature, is that you can immediately exploit the ready bots without the necessity to plunge into the development and creative process, spending a lot of time on production.

You can set up a demo on your own and start pitching bots to clients in seconds. Since all templates are white-label, you can adjust them to your brand by placing your company name, logo and favicon on the pages.

📄 To see the Bot Demo Page in action, take a look at this quick videocast.

About the author

Eugene Smirnov is the Head of Templates Production at Botmakers with 3 years of experience in the business and Customer Success at https://driverjobs4u.com/ and https://kalejobs.com/.

Contributor at Chatbots Magazine, Chatbots Life, Chatbot Tutorials chatbot media.

Eugene eventually reads every response on Medium. You can chat him up on LinkedIn or email at eugene@botmakers.net if you have any related questions.

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