Checkaso’s welcome post: about us, our breakthrough, and plans
Hi everyone! We are Checkaso team and this is our blog. Make yourself at home here. You’ll find the news of our service, ASO audits, profound articles about optimization, mobile marketing, industry trends, and more. First, let us introduce ourselves and tell you how it all started.
About us briefly
Checkaso is an analytical platform that rates your ASO performance and gives you custom tips on how to improve it. It’s made by ASO specialists and fits users of any experience from beginners to enthusiasts with a lot of optimized apps behind. The platform algorithms provide highly accurate data on keywords impressions and search volume, live search results, ranking history, and competitor analysis for App Store & Google Play.
How we created Checkaso
It all started in 2016 with a service that collected app ranking changes in the App Store and on Google Play. This information has helped us successfully promote our customers’ apps. By that time, Pushapp, our mobile marketing agency, had been operating for 3 years.
In 2018 we developed ASOindex. ASOindex is an app store optimization quality assessment tool. It was based on the service we had and became the main feature of the first Checkaso version. Knowing the ASOindex of an app, you can easily build an efficient ASO strategy.
In 2019 two closed beta versions have been released. Having positive feedback from users, the project received investments from Mobile Media Holding. On December 6th at the official presentation, Checkaso made a public release.
Our breakthrough year
In 2020 Checkaso has experienced a major breakthrough in the mobile market as it has grown remarkably. These are some of its team’s achievements:
- Launched more than 10 ASO tools to improve search engine experience and visual optimization, analyze competitors in detail, and track performance.
- Added 30 new locales.
- Launched Performance, the one-of-a-kind tool in the mobile market. It helps you track how efficiently your app acquires organic traffic across all countries.
- Developed a system of indexes that can quickly evaluate various sides of promotion like app page optimization quality (ASOindex), app visibility for search engines (Search Visibility Index), and efficiency of acquiring organic users (Performance Index).
- Improved our virtual assistant Appy for more accurate and efficient advices.
- Launched an ASO audit service and helped over 50 companies.
- Increased their user base to 7,000 users and expanded their geography to 130 countries.
- Conducted 15 training webinars, including those with Apptica, Phiture, App Masters, and Mail.ru.
- Nominated for the Best ASO Company at App Growth Awards.
Numbers we’re proud of. Click to get the infographics.
What’s next?
«We are going to grow in numbers, features, and revenue significantly next year, and we already have a range of unique features in the backlog. The mobile market is growing fast (global app revenue elevated by 32% and installs grew by 23,3% in the third quarter), which proves we’ve chosen the right strategy».
«In the beginning, we didn’t have any metrics to rely on when designing an interface. Empathy for potential users was our main vector. We wanted to create a convenient and beautiful product. Now the service is developing rapidly, and the design is changing as well. For example, we switched from a tiled menu structure to a fixed side one, it’s more suitable for complex functionality. Of course, we’ll keep adapting an interface in the future, but the focus always will be on usability and stylish design».
«We’ve been hatching the idea of Checkaso for a long time. We knew the needs of marketers, developers, and app owners from the inside. Moreover, being ASO practitioners we understood, how to improve existing platforms and services. We tried to make a platform that would be easy and intuitive both for beginners and professionals. We have succeeded and created a really interesting and helpful product that keeps growing. There are lots of features to come. Stay tuned».
P.S.
Speaking of features: everything will be announced on the blog. Follow us to find out first. And try our tools if you haven’t already. We have free trials, no card required.
Yours,
Checkaso Team
