This week was my third time attending an Apple media event at the Steve Jobs Theater in Cupertino, California.
This time, Apple announced its streaming video plans along with subscription services for news and games. You’ve probably already read the recaps and taken in all the hot takes.
Now take a look at what it’s like to cover the event in person as an invited journalist, which is always a privilege.
All photos taken with an iPhone XS.
East Coast news outlets covering West Coast news means a 4:15 a.m. call time. Although it was technically 51 degrees out, the early morning wind chill in Cupertino made it feel like 2 degrees.
The broadcast riser was packed. More than a dozen TV outlets, including ABC, CBS, CNN, NBC, CNBC, Bloomberg, and of course Cheddar, were all squeezed into a tiny space. More…
