Brainstorm: 30
Saturday, 04 July 2015
By. Dave Martina and Halim Madi
Inspiration. “What is *your* ideal creative space?”
“Escape Rooms”
Have you ever been to the Soarin’ Over California ride at Disneyland?
In retrospect, it may be seen as a precursor to the kinds of virtual reality experiences Chris Dixon heralds for the near future.
Oculus promises to bring these experiences to headsets, but what about the original format: modified movie theaters?
Dave Martina recently interviewed Walt Disney Imagineering Director John Dennis on his Blurred Radio podcast.
In the interview, Dennis reveals how the multi-disciplinary Imagineering team tricks out these modified theater environments, including:
> Scents (orange blossoms)
> Sensations (ocean breeze, seat movements)
> Precise sound effects
Halim Madi then spotted this article: The Weird New World of Escape Room Businesses, which he shared on Brainstorm 27: “What is *your* ideal creative space?”.
This brings us to today’s prompt…
? What new experiences could you design in a modified theater?
