Brainstorm: 30
Saturday, 04 July 2015
By. Dave Martina and Halim Madi
Inspiration. “What is *your* ideal creative space?”

“Escape Rooms”

— What new experiences could you design in a modified theater?

Cheeky
Cheeky
Jul 30, 2017 · 1 min read

Have you ever been to the Soarin’ Over California ride at Disneyland?

In retrospect, it may be seen as a precursor to the kinds of virtual reality experiences Chris Dixon heralds for the near future.

Oculus promises to bring these experiences to headsets, but what about the original format: modified movie theaters?

Dave Martina recently interviewed Walt Disney Imagineering Director John Dennis on his Blurred Radio podcast.

In the interview, Dennis reveals how the multi-disciplinary Imagineering team tricks out these modified theater environments, including:
> Scents (orange blossoms)
> Sensations (ocean breeze, seat movements)
> Precise sound effects

Halim Madi then spotted this article: The Weird New World of Escape Room Businesses, which he shared on Brainstorm 27: “What is *your* ideal creative space?”.

This brings us to today’s prompt…
? What new experiences could you design in a modified theater?


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