Brainstorm: 7
Thursday, 11 June 2015
By. Tim Chang
“What’s your taste?”
— Brainstorm ideas based on your creative tastes!
In response to last Sunday’s Reflection, Tim Chang shared this talk with me, and it resonated. It’s about Tim’s creative process, which, Cheekily enough, he named after himself. TIM: (T) Taste, (I) Imitate, (M) Make it your own. For today’s Brainstorm, we’re going to use his formula, starting with taste. Here’s an excerpt from his talk (starting at 10m50s):
Figure out what’s your taste. All of you have a taste. Things that inspire you. Your very favorite “desert island” albums. Your three must-read books. Your top two restaurants. Those are the things that you adore. They speak to you. They represent all the things that you love. Really hone in what those things are that turn you on.
In future brainstorms, we’ll return to steps 2 and 3 of the TIM formula, but for today, let’s just focus on taste.
So, it’s your turn. What’s your taste? Share something you love. It can be anything — a well-designed piece of furniture, a beautiful landscape, your favorite TV show. Today, the focus won’t be on products and services, although you can share those too. There’s only two rules: no Apple products, and no sex. Which, is really just one rule, isn’t it?

