Idea: 132
Tuesday, 12 May 2015
By. Alex Foster

Drafter

— Automated email outreach for sales people

Cheeky
Cheeky
Jul 30, 2017 · 1 min read

For anyone who does lead generation…
So, everyone in a startup that isn’t busy writing code…

What if you always had outreach drafts ready-to-send when you need them? As an example, a client reached out to me today with the following request: Do you have any paths to (Name Removed)? (Lead investor) is close w his cofounder (Name Removed) however I’d prefer to avoid that path…

Within 10 minutes, I had made five introductions via 2nd degree connections — at least one of which will result in the intro my client wanted. That’s a super-power. We’ve been doing this manually, but after refining our process for several months, we have a fairly efficient process.The question now is — can we automate this process?

The process is:
— Target is identified (there is a legitimate pretext for a meeting)
— Paths are mapped (look up Target on LinkedIn… list 2nd degree connections)
— Drafts are created for each path, using templates for the subject and body

I imagine a UX where I can just CC paths@drafter.email and provide a name, and the AI does the rest.
? Would you or anyone you know use this
? Thoughts on implementation
? Similar ideas

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