Idea: 69
Tuesday, 10 March 2015
By. Alex Foster, Francis Pedraza & Megan Lathrop
Fashion Police
Subscription access to a “clothing bank” — donate your clothes to the network to get a better deal!
To me, clothes are like music: buying makes less sense than subscribing!
Fashion Police is like “Napster for clothing”.
— Why Napster as an analogy, not Spotify?
— Because Napster was a file sharing service, like Bittorent today, it got music from users
— Whereas Spotify gets music directly from labels
Why buying and owning clothes is so 20th century:
— First of all, when you travel, you have to lug everything around. Why can’t it be in the cloud?
— Secondly, you end up wearing the same stuff over and over and it gets boring, so you buy more than you need.
— Thirdly, it goes out of fashion.
— Fourthly, you can only wear 1 outfit per day, so technically, all the stuff in your wardrobe at home is waste — in the same way that an unused car in a garage is waste.
Why subscription is the 21st century future:
— Imagine access to a “clothing bank” donate more clothes to the pot to get a better deal!
— What if every major city had a warehouse… and you had a mobile app, and they just come and deliver what you want for that week or month?
— Prices are all dynamic based on demand, how new or used something is, how long you want it for, and which subscription plan you choose!
Editor’s note:
This idea pre-dates Cheeky — from last October! Alex and I had a fun back and forth discussion, which I’ll paste to kick-start today’s discussion thread.
