Wednesday, 25 February 2015
By. Francis Pedraza
— Minimalism for the masses
Materialist consumers receive lifestyle suggestions from minimalist coaches.
We all know that “less is more”, yet our physical lives are cluttered…
— “Stuff” overflows from underneath beds, within closets, inside of garages.
— Our digital lives are just as cluttered… a mess of apps, files, photos, contacts.
— Not just hoarders, even high-functioning individuals lack an “organizational philosophy”.
— People need help creating systems and guiding decisions.
— People have irrational attachments to both physical and digital stuff.
— People need someone to tell them it’s “O.K.” to eliminate the unnecessary.
Receive lifestyle suggestions from minimalist coaches called “Gurus”:
+ Your guru will coach you through the process of identifying and letting go of the things you don’t need,
+ Once you have achieved minimalism, your guru will help you streamline your lifestyle,
+ And perhaps make a few recommendations for things to add, now that you have space for them.
> Deliver service w/ in-person coaches (maybe digital via Facetime too?)
> Brand promotes coaching philosophy and method, tips and tricks, success stories
> Prevent disintermediation via brand (above) and “other” (benefits, customer support, other hassles coaches don’t want to worry about)
? Target market and demand validation
? Pricing structure and business model
? Organizational philosophy for the masses