Little Black Book | Cheil UK Creates Voice-Powered Christmas Data Quiz
Cheil UK has created Christmas DataQuiz — a unique spin on the traditional festive board game that everyone and anyone can play, powered by Alexa.
The aim was to find a novel way to stand out from the deluge of more traditional agency Christmas gifts and cards that would also engage high value potential clients in order to develop a dialogue within them into 2019.
The agency’s solution is a board game all about interesting data around Christmas — from the number of turkeys sold to classic festive music hits — with Amazon virtual assistant Alexa as quizmaster.
The creative team wrote special lines to build Alexa’s personality that allow for her comments to be dynamically put together to create a staggering 5 million variations.
Players who answer an easy question correctly can move along one space on the game’s board, medium questions correctly answered earn a two-space move, and hard questions three.
Cheil will be sending out boards — each packaged with an Amazon Echo — to 50 lucky recipients.