NFTs and quality gameplay are the perfect match for democratising games
Twenty years ago the games industry was regarded by the rest of the business world as little more than an arcade for geeks, children and people with nothing better to do.
In spite of the rising numbers across all platforms, it was virtually ignored as a significant contributor to a country’s economy. Sidelined by orthodox business, it was allowed to evolve without too many extraneous restraints, not least the from acquisition and venture capitalist who invested elsewhere, not least the rise of the internet.
There was also very significant opposition to new ‘players’ in the game. Those who were focused on PC and console platforms were hostile to those who were developing mobile games, which they saw as mediocre versions of ‘proper’ games that took years to develop. It was an odd industry to many; underdeveloped and ignored, but the players continued to play and the numbers kept rising.
In 2022, it is a completely different world. The pandemic, naturally, has boosted the games industry, but those past two decades had seen extraordinary rises in quality and immersive experiences and now we have astronomical investment and acquisitions at mouthwatering prices.
The acquisition of Blizzard by Microsoft, mainly for its widely popular Call Of Duty game and the pending purchase of Zynga by Take-Two underlines how much the industry has moved on.
Gamepay is another company that is making huge strides and is focusing on NFTs and pay-to-earn as the next iteration of the surging games industry. In a webinar this week the company’s CMO and CSO discussed the current state of this market and what is coming in 2022 and beyond.
Sonny Mohanty, Gamepay CMO and Monty Munford, Gamepay CSO have a wealth of experience in the games industry and discussed how NFTs have literally changed the game and how combining them with pay-to-earn where gamers are, somewhat obviously, paid to play games is a future where holders of NFTs and players from emerging economies will completely democratise gaming.
Gamepay equips low-to-middle income demographic players the tools and infrastructure focused on multiverses and will allow self-sustaining and rapidly growing digital communities to create value in the digital world and new metaverses by minting, trading, and exchanging digital assets.
Gamepay’s first product is Chickey Chik, an extremely cute game where anybody of any age can play and make money to hatch chicks from eggs.
It is a multi-language NFT- and DeFi-based gaming platform that engages its social community by letting gamers acquire, breed, and build an empire of Chickey Chiks, meaning they can earn double the local minimum wage of their local economies.
In the conversation between Sonny and Monty, much was discussed about this new world and how the gaming industry will be leading the way in monetising NFTs and will not be overlooked as it was for most of this century.
Monty spoke of his experience of the early days of mobile gaming when it was emerging as a serious player, exemplified by the success of Angry Birds and how the huge strides in mobile technology enabled it to become one of the most famous brands in the entertainment industry.
But much of the conversation focused on the importance of quality in gameplay. Of course, NFTs are important, of course, giving gamers in emerging economies the opportunity to make some money and of course, democratising games is a great incentive for any business such as Gamepay.
All of these noble aims, however, will mean nothing if the quality of the game is below what it could be. Ideas and incentives are wonderful things, but will mean nothing to the discerning gamer if the game is rubbish.
Moreover, the power of cute animals has been with us since the days of Tamagotchi (Japanese for ‘egg watch’) a digital pet that Bandai released in 1996 and has gone on to sell almost 90 million units.
Then there was the huge success of Angry Birds and the growth of social games was characterised by the aforementioned Zynga, whose success was built on Farmville and gamers looking after a number of farm animals.
Chickey Chik is the latest animal-based game to shake the games industry by its roots. By having excellent gameplay, supported by the emergence of NFTs and play-to-pay, Chickey Chik may come to emulate the success of birds, digital pets and farm animals.
But as Sonny and Monty concluded in the first Gamepay webinar, new technology and marketing will mean nothing if the game itself is not magnificent and this is what Chickey Chik will be.
To learn more about Chickey Chik and Gamepay: