Image for post
Image for post

The Purpose Tour

What follows is a mix of Simon Sinek’s Why-How-What model, Amazon’s position of not making a profit and the annual letter to CEOs from investment guru Larry Fink of the world’s largest independent asset management firm BlackRock. Mixing these together could be a terrible idea and just leave you with a headache like a bad cocktail. Or it could make sense and reveal a pattern that provides a better understanding of current issues. Let’s give it a go. An argument in four chapters.

Marcus Naumann
May 3, 2018 · 7 min read

Chapter 1 — The beginning. Why was the right question

Lurking in the answer to Why is the question of the kind of a capitalism we actually want to live in

Chapter 2 — The role model. Amazon made an economic principle out of its mission

Image for post
Image for post

Chapter 3 — The particle accelerator. Money rules the world and BlackRock has plenty of it — and soon a new regulatory system to control its use.

Image for post
Image for post
Locking jaws with the new culture of responsibility: financial shark Larry Fink, CEO BlackRock

Chapter 4 — The Finale. Welcome to the institutionalisation of the Why question

Strategy’s task is no longer to discover the Why, but to reinvent it.

child

child kollaboriert mit ambitionierten Unternehmen, um sie…

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store