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The Purpose Tour

What follows is a mix of Simon Sinek’s Why-How-What model, Amazon’s position of not making a profit and the annual letter to CEOs from investment guru Larry Fink of the world’s largest independent asset management firm BlackRock. Mixing these together could be a terrible idea and just leave you with a headache like a bad cocktail. Or it could make sense and reveal a pattern that provides a better understanding of current issues. Let’s give it a go. An argument in four chapters.

Marcus Naumann
May 3, 2018 · 7 min read

Chapter 1 — The beginning. Why was the right question

Lurking in the answer to Why is the question of the kind of a capitalism we actually want to live in

Chapter 2 — The role model. Amazon made an economic principle out of its mission

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Chapter 3 — The particle accelerator. Money rules the world and BlackRock has plenty of it — and soon a new regulatory system to control its use.

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Locking jaws with the new culture of responsibility: financial shark Larry Fink, CEO BlackRock

Chapter 4 — The Finale. Welcome to the institutionalisation of the Why question

Strategy’s task is no longer to discover the Why, but to reinvent it.


child kollaboriert mit ambitionierten Unternehmen, um sie…

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