“Night Owls” of Chilindo

Chilindo
Chilindo
Published in
2 min readMar 2, 2018

Gone are the days when shops/ malls used to be open at 10AM and close at 10PM.

It seems ridiculous now, as we shop whenever we like. All thanks to ONLINE shopping! A BIG plus of shopping online is that you can do it even after the malls close. But it’s the BIGGEST plus when you get to bid your own price for the products you would like to buy. You don’t even need to think twice or keep the products in your “Wishlist” just because the price is too high. At Chilindoyou can Bid your own price, Buy the products you love and Smile when you checkout.

We are open 24 hours and are savvy at providing a first class customer experience for our customers from “early bird” to “night owl”. We thought it might be interesting to spy on what our shoppers are up to late at night. This is what we have discovered about the night owls in Southeast Asia and their shopping | bidding habits on Chilindo.

  • Warning: The image below contains FUN data ;)*

The grinding hour ;-)

More than 85% of the late-night bidding took place between midnight and 3AM. Not going to judge them at all… People’s downtime often starts after a full day at work or looking after children — running around after school taking youngsters to various activities or other personal pursuits, followed by mealtimes with the family.

It’s the women!

More than half of the customers who bid, won and placed orders past midnight are female. It proves that women and shopping are inseparable regardless the time!

Smartphones

Why fight through crowds or trudge back out into the cold or rain when the same purchases can be made from the comfort of one’s own sofa using your trusty friend — smartphone?

No surprise here, more than 65% of customers were putting in their orders using their smartphones.

Bestseller

Drumroll, please! Air mattresses are one of our extremely popular products during these hours — likely because sleeping in their regular mattress was not giving them proper night sleep and they were surfing around “wide-awake” looking for a better change!?

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It is easy to see why shopping online is becoming increasingly popular in the evenings. Modern day life is hectic: “Not enough hours in the day,” is a frequently used catch phrase we can all relate to,

Happy Shopping at Chilindo!

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Chilindo
Chilindo
Editor for

Bid, Buy, Smile! Launched in 2013, Chilindo is one of Southeast Asia’s fastest growing e­Commerce companies — present in Thailand, China, Malaysia and Thailand.