#16.YiTiao: what can be called high-quality lifestyles

Slashie
China Startups
Published in
2 min readAug 20, 2016

First video released at 8 Sep 2014

Millions USD dollar raised in 2014

tens of millions USD dollar raised in 2015

100 Million RMB raised in 8 July 2016

6 million subscribed users

What they do

Their position is focusing on producing videos like magazines, which is quite different from traditional TV programs and video programs. Its video camera is slow and mixed with soothing background music, which makes you feel quite relaxed. Its theme is about capturing middle class people, displaying their special and high-quality lifestyles.

Let’s have a taste of its style.

YiTiao Ecommerce

YiTiao is two years old now. It has been trying to make money out of its audiences. It has its own online shop. Their daily avenue is averagely 1 million RMB, according to CEO, Xu HuSheng.

h5.yit.com

I research one China Startup per day, and publish my findings at here, aiming to inspire people who have a startup dream.

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Slashie
China Startups

1 China startup per day / inspire people who have a startup dream