＃16.YiTiao: what can be called high-quality lifestyles
First video released at 8 Sep 2014
Millions USD dollar raised in 2014
tens of millions USD dollar raised in 2015
100 Million RMB raised in 8 July 2016
6 million subscribed users
What they do
Their position is focusing on producing videos like magazines, which is quite different from traditional TV programs and video programs. Its video camera is slow and mixed with soothing background music, which makes you feel quite relaxed. Its theme is about capturing middle class people, displaying their special and high-quality lifestyles.
Let’s have a taste of its style.
YiTiao Ecommerce
YiTiao is two years old now. It has been trying to make money out of its audiences. It has its own online shop. Their daily avenue is averagely 1 million RMB, according to CEO, Xu HuSheng.
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