#34.BeautyClass: Follow KOL to become beautiful
Published in
1 min readSep 7, 2016
Founded in 2015
10 million RMB raised in Mar 2015
5 million USD raised in Dec 2015
10 million+ app downloads
2 million users
what they do
They are a bunch of professional fashion experts who publish their knowledge and opinions on their app. At the early dates, only PGC (professional generated content) are allowed. But these days UPGC are allowed. Not every new user can publish their content, but KOL(key opinion leader). So far they have found over 300 KOLs.
They publish 150+ videos per month averagely.
Here is a sample.
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Twitter: https://twitter.com/china_startups
