#90. We: news app for the youth

http://www.9icaishi.com/

Founded in mar 2016

4 million users registered by July 2016

what they do

They produce content and report news that interest young people, 1990s.

There are over 1300 similar apps in the market, but only 20 or so of them dominate majority of traffic.

Secrets to stand out

Identify your target customers — 1990s

Simplify app UI but enhance backend functions: provide an intuitive reading experience but record and analyse users’ every single property, including their times open the app, usage reporting, performance analysis, etc.

content: interesting topics that can thrill the youth. They want their topics to be happy, funny, useful.

etc..

Here is YiTiao, a similar content creator.