‘Juggernaut Alpha’, The Microsoft Surface Phone To Release In 2016?

Microsoft’s titillating the tech world with a calculated information-release of their new mobile device.

Say “computers” or “software” and more often than not, Microsoft (or Windows) comes to mind.

Such has been the impact of Microsoft, that its become a genericised trademark of sorts, for those terms.

Not so much when you say “consumer technology” though.

The American tech giant while having dominated the PC domain for almost all of recent history, has itself now witnessed firsthand, a crucial bend in the road. And its called evolution.

Starting 1974, Microsoft, under the leadership of Bill Gates, began planting their global footprint specifically in the software domain. Soon, almost every computer on the planet ran Microsoft software. Microsoft then needed to look elsewhere to grow, thus — not so long ago, Microsoft revealed its plans to get into the hardware sector — to build peripherals, game stations and even self-branded tablets.

The Microsoft Xbox and their Surface series have gained market presence, but haven’t carved out marketshare. They haven’t exactly fulfilled Microsoft’s lofty ambitions of dominance in the hardware domain. They did earn Microsoft a seat at the leading manufacturers club though.

But neither of these product lines are widespread or universal must-haves.

The best place to be in today’s age? Smartphones. Thus the Nokia buyout, in April 2014.

Microsoft Mobiles as it’s come to be called was Microsoft’s running start into a burgeoning marketplace. Somehow, despite the legacy and goodwill that came with the Nokia name, Microsoft Mobiles hasn’t been able to pull of anything meaningful so far. Except perhaps, undergoing gargantuan losses — summing up to over $8 billion, in just two years!

But then, leaders don’t become stalwarts by balking at bad news. Instead of losing hope, the company is ploughing on — still working on products and solutions in order to find a way to somehow eke out a corner in the lucratively dynamic mobile device market.

‘Juggernaut Alpha’ could be the answer.

Heartened by the positive reactions to their Surface tablets and Surface Book laptops, Microsoft is apparently working on a new product — a smartphone, codenamed Juggernaut Alpha which is speculated to be the third device to bear the Surface family name.

The Surface Phone (as some are calling it) is said to carry a 5.5-inch display of QHD resolution, and will supposedly be powered by an Intel Atom X3 64-bit processor. There are speculations of the phablet having 6 GB RAM with 200 GB internal storage; it’s of course tough to say if this is built on any hard facts, or just wishful thinking. Yet, if true, this device would lay new benchmarks in hardware specifications for smartphones.

Additionally, the Surface smartphone is said to house a powerful 21 megapixel primary camera, with Carl Zeiss technology and an 8 megapixel, wide-angle front camera making it a selfie addict’s dream come true.

Being publicised along the lines of Samsung’s Galaxy Note series, the device is expected to have a “Surface Pen” and is also said to be accompanied by the HoloLens development kit (which is another huge project currently underway at Microsoft’s labs — to enable high-definition holograms that will create all-new ways to connect and create using highly-capable, integrated devices).

The Surface Phone is expected to hit the marketplace by March 2016.

Having seen some of the events and mentions, one must admit that Microsoft is doing a very good job of titillating the tech world with calculated information-release.

We’re eager to know more, so we’ll keep this one on our radar. We’ll shout out as a the story progresses. Stay tuned for more.

Originally published at Chip-Monks.