How the shift to cloud warehousing is giving rise to new businesses

The advent of cloud services has posed a serious threat to on-premise software applications; favorable economics, reduced complexity and reduced overheads coupled with the sheer ease of implementation and access to innovation have been the key drivers for the rise of cloud services.

When businesses started running everything on the cloud, the obvious next step was to start storing everything on the cloud too. In late 2012, when Amazon Web Services (AWS) announced its Redshift data warehouse technology, the cloud data warehouse market opened up.

Before the debut of Amazon Redshift, data warehousing was essentially an on-premise initiative, with data migration and security issues playing big roles in keeping warehoused stores of corporate information inside the walls of organizations. Redshift made the idea of deploying a data warehouse in the cloud viable, with the promise of substantial cost savings compared to the operational costs of traditional data warehouse systems.

The data warehouse as a service option is now available to prospective users by IBM’s dashDB, Microsoft’s Azure SQL Data Warehouse, Oracle as well as technologies from smaller companies such as Snowflake Computing and CoolaData.

However fundamental data management processes (data integration, data quality, data governance, master data management) still need to be applied to the information that’s warehoused in the cloud. There are many players like Tableau, Looker,etc that consume this data very well and aid visualization and business intelligence. However, more often than not, this data has to be managed manually by multiple data engineers in an enterprise before the output data can be consumed properly by these tools.

In the earlier days of on-premise solutions, Informatica solved this problem to some extent and eased the life of data engineers.

But in this new age of cloud, there is no one yet. And, that is why we will see a new business giant coming up soon.

Based on this thesis,IDG Ventures India is partnering with Hevo Data, a young cloud-based data ingestion and integration platform that helps in building a smooth data pipeline by allowing direct integration to the data sources from various tools, all in one place.

With a solid team and a great technology stack backing the company, IDG Ventures India believes that they are poised to make it big in this booming space.

Thanks for all the inputs Venkatesh Peddi.

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