100% Foreign direct investment (FDI) allowed for Indian e-Commerce, Guideline issued.

Govt. of India announce ( FDI ) Foreign direct investment in eCommerce by automatic investment route. The policy relaxation will make the overall process quick and add a landmark growth path for the industry. The FDI policy will bring successive expansion of overall marketplace business in India.

The policy allowed 100% foreign direct investment for all marketplace e-commerce model by automatic investment route, but the policy still not permit inventory based multi-brand e-commerce stores for foreign direct investment for e-commerce in India.

The FDI guideline allows all manufacturer to sell their products with FDI e-commerce stores in India, including single brand retail entity also allow to sell their product via FDI invested e-commerce marketplaces.

The guideline restrict marketplace to limit their business to one company not more than 25% in a financial year.

Detail guideline available at http://www.chitrangana.com/Consultant/guidelines-foreign-direct-investment-fdi-ecommerce