26 Ways to Use Psychology in Your Marketing (with Examples)

Do you have a good grasp on the basics of marketing psychology and behavioral science, but just need a few thought starters to get going?

Here are 26 ideas and examples that can help:

1. Use social proof by displaying customer reviews and testimonials on your website and in your marketing materials, like Ahrefs.

2. Use the scarcity principle by offering limited-time product features and benefits, like Apex Legends.

3. Use the Authority Principle by featuring industry experts in your marketing, like Kim Kardashian and Skims (she also owns the company, which helps):

4. Use the commitment and consistency principle by asking customers to make small commitments, like signing up for your newsletter, before asking for a larger commitment, like buying a course.

5. Use the liking principle by showing off your, or your brand’s, personality in your marketing message, like Oately.