Choice Hacking
Published in

Choice Hacking

The Psychological Failure of JC Penny

The psychological traps they fell into and how you can avoid them

Founded in 1902 by James Cash Penny, JC Penny was once the biggest retailer in the United States and the gold standard of American retail.

For nearly a hundred years, every town seemed to have a JC Penny. Almost everything people needed could be found on its shelves…

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Writing at the intersection of psychology, science, business and design

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