5 Surprising Writing Tips To Make Your Words Fascinating (Backed by Science)
Published in
6 min readJan 9, 2024
Writing.
We all do it -
Whether it’s a PowerPoint deck to present our ideas, an ad to drive engagement, or a social media post to share our thoughts, knowing how to write well is a critical skill for success.
But some people’s (and brands) words seem to be magic. They create a magnetic pull that you can’t resist. Luckily, researchers have uncovered a few proven strategies that can help your writing irresistible.
Today’s tips:
- To make social proof more powerful, use present tense, not past tense
- To capture attention, think about the size of your words
- To sell something surprising, make it familiar (and vice-versa)
- To get more engagement on social, use “certain” language
- To better persuade, use indirect claims — not direct claims
🧠 1. To make social proof more powerful, use present tense, not past tense
