5 Surprising Writing Tips To Make Your Words Fascinating (Backed by Science)

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Writing.

We all do it -

Whether it’s a PowerPoint deck to present our ideas, an ad to drive engagement, or a social media post to share our thoughts, knowing how to write well is a critical skill for success.

But some people’s (and brands) words seem to be magic. They create a magnetic pull that you can’t resist. Luckily, researchers have uncovered a few proven strategies that can help your writing irresistible.

Today’s tips:

• To make social proof more powerful, use present tense, not past tense
• To capture attention, think about the size of your words
• To sell something surprising, make it familiar (and vice-versa)
• To get more engagement on social, use “certain” language
• To better persuade, use indirect claims — not direct claims

🧠 1. To make social proof more powerful, use present tense, not past tense

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