Choice Hacking
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Choice Hacking

5 Ways Apple Uses Psychology to Sell the iPhone

And how you can steal their strategies

Source: DenPhoto —

The iPhone changed everything.

It’s one of the most desirable and innovative products in the world.

Only creative, brilliant geniuses — like you — own an iPhone.

At least, that’s what they want you to think.




Writing at the intersection of psychology, science, business and design

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Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

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