Choice Hacking
Published in

Choice Hacking

5 Ways Apple Uses Psychology to Sell the iPhone

And how you can steal their strategies

Source: DenPhoto — stock.adobe.com

The iPhone changed everything.

It’s one of the most desirable and innovative products in the world.

Only creative, brilliant geniuses — like you — own an iPhone.

At least, that’s what they want you to think.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at https://campsite.bio/choicehacking