Choice Hacking
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Choice Hacking

6 journey map examples and what we can learn from them

Photo by UX Indonesia on Unsplash

Customer Journey Maps are a visual story about how people interact with your brand. They help brands gain a deep understanding of their customers and act as a bridge between business and buyers.

In a single illustration, the journey map aims to capture the entire customer experience. No small task.




Writing at the intersection of psychology, science, business and design

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Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

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