The Choice Overload Effect: Why simplicity is the key to perfecting your experience

Jen Clinehens
Choice Hacking
Published in
6 min readMay 15, 2019

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Image via Khai Sze Ong on Unsplash

The art of being wise is the art of knowing what to overlook.”

— William James

Have you ever experienced analysis paralysis? It’s that feeling of anxiety when you have so much information that any action feels like the wrong one, so you don’t do anything at all.

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Jen Clinehens
Choice Hacking

ChoiceHackingIdeas.com // Brands win when they know what makes buyers tick (behavioral science, psychology, AI)