Choice Hacking
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Choice Hacking

Goal Gradient Effect: How rewards can improve your customer experience

Keep motivation high with this psychological tool

Photo by mauro paillex on Unsplash

“If you want to reach a goal, you must ‘see the reaching’ in your own mind before you actually arrive at your goal.”

- Zig Ziglar

What is the Goal Gradient Effect?




Writing at the intersection of psychology, science, business and design

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Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

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