Choice Hacking
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Choice Hacking

How Apple, Gymshark, and MrBeast Created Massive Growth With This Simple Psychology Principle

And how you can use it too

Source: Adobe Stock

Apple. Gymshark. MrBeast.

On the surface, it might not look like these brands have much in common. But what if I told you that there was a persuasion principle that connected all three?




Writing at the intersection of psychology, science, business and design

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Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

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